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The taste correlation between friends may be greater than between two random strangers, but it’s still not very high in most cases.

There’s a better way to expose people to new experiences and I think we’ll start to see more of it in the future. It may already have a name, but I’ll call it “phantom friending”.

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the phantom friend doesn’t represent someone you like to socialize with — as your real friends do — but rather someone who watches movies the same way you do. They have your same tolerance for violence, same appreciation for special effects, and same patience for heavy dialogue. In other words, they may be unlike you in every other way, but their brain consumes movies the same way yours does.

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I don’t want a computer telling me what people similar to me like. I want a computer matching me up with someone and then letting me know what else they like. There is a difference there.

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Mike Davidson, You Aren’t Who You Hang Out With (via caseyagollan)

(via caseyagollan)