"Escape began in the 1960s. It was tentative & difficult at first. But later under neoliberalism & identity politics everyone escaped, even the people who were being escaped from. As a result there was nowhere left to go. Escape in that sense was finished as a paradigm & thereafter could only be attached to adverts for hair care product. Escape turned out to be an end, not a beginning. It was a brand; a version of “they lived happily ever after” tenable only as long as you didn’t try to live the other side of it."